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Some of the pieces in the Pointe Blank Coppélia project

The first Pointe Blank collection is being exhibited as part of the Birmingham Made Me Design Expo 2012, which takes place at the Mailbox, Birmingham, 15-22 June.

This is the first time that the 27 prints, inspired by the story of the ballet Coppélia and created by a host of independent designers and illustrators, have been publically displayed since their unveiling last year.

Rob Lindsay, of Birmingham Royal Ballet, said:

“With Pointe Blank it was amazing to see the sheer volume of creative responses to the same initial brief, as well as the strength with which the different design concepts were realised. The diversity displayed accross the different images makes Pointe Blank even more than the sum of its parts, and we appreciate the chance to display the full set of prints publicly here in Birmingham Royal Ballet’s home city.”

The expo is intended as a platform for Midlands businesses and organisations to showcase the range of design and innovation expertise existing across the region, and the prominent cultural heritage. Other exhibitors from the world of performing arts include The RSC and Birmingham Repertory Theatre.

A floor plan PDF showing where the Pointe Blank collection will be located can be found here.

Birmingham Made Me

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Monday night saw the unveiling of the latest Pointe Blank exhibition; a collection of 27 original prints created by professional designers and inspired by the story of Hobson’s Choice, produced to mark this week’s performances of David Bintley’s production at Birmingham Hippodrome.

The pieces were seen together for the first time at a drinks reception held in one of the Company’s own studios, as well as online at the project website, www.pointeblank.co.uk.

Participants were sourced by independent curator Claire Hartley, a birmingham-based illustrator and designer, who also produced work herself. Speaking before the work was unveiled, she explained: ‘All of the contributors are professional designers, taking part because they genuinely want to. The enthusiasm shown by everybody has been amazing. There’s no prize or winner – it’s just for fun! There’s so much talent in Birmingham, yet there aren’t enough opportunities for collaboration.”

Speaking at the launch event, Birmingham Royal Ballet’s New Media Officer, Rob Lindsay, praised the collection, saying: ‘It’s an overwhelming collection of artwork that has far outstripped anything that any of us dared to expect. The volume of ideas, and the strength with which each piece has been executed is fantastic, and the time and talents that everybody has poured into the pieces is immensely appreciated.’

This was the second time that such a project had been undertaken, following 2011’s Coppélia exhibition, which is still available to view online. For both projects, the brief had not required the contributors to present the subjects as ballets, only that their artwork included some reference to the Company.

A number of the contributors have blogged about their approaches, including Nathan Monk and Katie Parry

Click here to see the new Pointe Blank collection.